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Case study 6
Oregon-based Lancair is one of the country’s leading manufacturers of high-end airplane kits. To elevate their image and awareness of their company—as well as to sell some airplanes—we re-designed their web site, all of their sales materials and developed a tagline that would resonate with their market. We then created a series of print ads that ran in enthusiast publications. Each featured dramatic photography and compelling one-word headlines to play on the individual strengths of each aircraft Lancair markets. |
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